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Design Your Decade

You’ve worked too hard to feel this stuck.

You don’t need more hustle. You need a plan built around what matters to you now.

The next cohort is forming

Apply Now!

Just 10 hours to reimagine the next 3,650 days of your life.

You’ve shown up for everyone else.  You’ve hit the milestones you were supposed to hit.  

But somewhere along the way, the ground shifted. Maybe you saw it coming. Maybe you didn’t.

Either way, you’re standing here now asking:

“What am I actually building toward now?” 

  • You can see options but have no idea which one is right for you.
  • You’re running a business that no longer lights you up the way it used to
  • You’re trapped in a role you’ve outgrown or starting over after a hard stop
  • You have more runway behind you than ahead and it’s decision time

The specifics are different. The need is the same – a clear way to decide what’s next.

Here’s the truth:

You know something needs to change. You just can’t see clearly enough to know exactly what.

Most tools help you build a better business.  This one helps you build a decade, considering every part of your life that matters, not just the one you take to work. 

What you need is a filter.  One that makes today’s decisions clearer, the right opportunities obvious, and the wrong ones easy to decline.

That clarity is magnetic.  When you know what you want, the right people and possibilities find you.  

This structured program is your space to design that filter on purpose.  

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What you’ll walk away with

Imagine waking up with clarity about where you’re headed—and the energy to pursue it. You’re no longer reacting to what’s urgent. You’re focused on what’s meaningful. You’ve got a plan, and more importantly, it’s yours.

A decision-making filter for every opportunity, recruiter call, or tempting new direction.

Clarity on what energizes you, what drains you, and how to act on it.

An honest read on where you stand across work, relationships, health, and legacy, and where you want to be.

A clear picture of how you want to be remembered, and a plan to start living that way now.

A vision for what’s next that holds even when the world doesn’t, and the confidence that comes with it.

10-Week Schedule

WEEK 1
Take Stock

Get honest about where you are today in 8 areas of life.

WEEK 2
Name What Matters
Uncover the 5 values that shape how you lead and live.
WEEK 3
Own Your Genius
Zero in on the work that energizes you—and stop wasting time on what doesn’t.
WEEK 4
Draft Your Legacy

Write the eulogy you want to be true (Don’t worry, it’s less morbid than it sounds).

WEEK 5
Align and Refine

Tweak your legacy and choose one small way to start living it now.

WEEK 6
Cast a 10-Year Vision

Dream big. Design a life so good it pulls you forward.

WEEK 7
Make Space for Change

Shift the habits, mindsets, or commitments holding you back.

WEEK 8
Set 3-Year Milestones

Create meaningful part-way markers to measure progress and stay motivated.

WEEK 9
Build a Daily System

Weave your vision into daily life using a simple tool (not another planner you abandon).

WEEK 10
Celebrate and Stay the Course

Lock in your next step. Honor how far you’ve come—and what’s ahead.

What’s included:

  • 10 Weekly Group Sessions
  • Weekly Coach’s Office Hours
  • One 1:1 Coaching Session with Laurie
  • Tools and Templates to support your growth
  • A cohort of leaders navigating the same moment
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Why it works

You’ve probably already tried to think this through on your own.  On a long flight.  Over a slow weekend.  And you got somewhere but not far enough.  

Without a structured process, a skilled guide, and a cohort of people navigating the same moment, the thinking stays surface level.  Life fills the space back in before anything changes.  

Design Your Decade gives you the structure to go deeper than you can go alone and a dedicated 10 weeks where this work is priority.  

That’s why this program works.

I’m ready to design my decade!
Laurie Hollinger

About Laurie

Laurie Hollinger spent 30 years in the rooms where big decisions get made. As a buyer for Saks Fifth Avenue, a leader at Target Corporation, and an operator who helped grow a startup from its earliest days to eight figures, she knows what it takes to build something real.

At 50, she did what most high achievers never stop long enough to do. She looked up from the work, asked the hard questions, and designed what came next on her own terms. That process became Design Your Decade.

For the past nine years she has guided business owners and corporate leaders through the same work — helping them get clear on what they want, build a filter for what matters, and move into their next chapter with intention and confidence.

She brings the experience of someone who has sat where you’re sitting. And the tools to help you find your own way forward.

What past clients say…

“Working with Laurie has been transformative. Her energy is warm and authentic – she has helped me see my weaknesses as opportunities and my vulnerabilities as strengths. She has this innate ability to ask insightful questions that make me pause and reflect, and then chose my next steps with clarity and intention. Thanks to her guidance, I’ve gained new confidence and a fresh outlook on my career path for the next decade. I highly recommend Laurie to anyone ready to grow and take meaningful action toward their professional goals.”
– Jen R
“Laurie is a gift. Her facilitation is the kind that shifts your thinking—and your trajectory. She creates an environment that’s both grounded and aspirational, helping you reconnect with your purpose, challenge assumptions, and set a vision that’s both bold and achievable. Her guidance leaves you focused, energized, and ready to move with intention.”
– Julie H
“Laurie has been an invaluable partner in my entrepreneurial journey. At times when I felt stuck and uncertain, she helped me work through problems, reconnect with my purpose, and envision a future full of possibility. Her support and wisdom have left me not just more focused, but genuinely hopeful and energized for what’s ahead.”
– Ben H

“I have worked with Laurie for just over a year, and it was my first experience with a business coach. Having her on my side has been invaluable and has helped me organize and align my professional aspirations in a way that far better reflects my personal values. Over time, I learned just how much that this alignment is no small thing and is critical to basic happiness and optimism as you advance in your career, which frankly for most people that Laurie is working with is completely entangled into their personal life. “Honestly you will just be fucking miserable if you don’t get the alignment right.”

– Christopher H
“I feel a level of comfort with Laurie. The steady and genuine care she guides the group with feels very warm to me. She is a fantastic listener who asks the appropriate questions with a degree of timeliness. I’m very stubborn but will respond to tough love.”
– Jarrett Y

“I’ve had the pleasure of working with Laurie for over a year now and her insight and honest and encouraging feedback have made a world of difference. Laurie has really helped me to open up and reflect on my business and the purpose of what I am trying to build for myself, my team and my clients / candidates. She has also encouraged me to be myself and not apologize for who and what I am. Her honest and focused feedback has helped me to see the truth of my situation and make adjustments to align with my future goals. “

– Brian J

Your next steps

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Book A 30-Min Q&A Call

Have Questions? Book a Call with Laurie

DATE:

Next cohort begins January 20th, 2027

INVESTMENT:

$2,500 for 10 weeks.

NEXT STEPS:

Ready to get unstuck?

If this page felt like it was written for you, it probably was.  Save your seat now or book a 30-minute call with Laurie to see if this is the right next move.

Your Decade Is Coming. Design It.

Don’t spend another year reacting. Spend the next 10 weeks deciding what’s next.

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